Tony Rambaut
An essential guide to Marketing Attribution Modelling
In this blog we demystify marketing attribution modelling to help marketers see how they can get a better return on their marketing spend.
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Tony Rambaut
Jul 233 min read
Maximising business value from marketing expenditure – should you view it like a waterfall?
How easy is it to accurately understand the real value of your marketing spend?
Tony Rambaut
Jan 296 min read
Why do marketers overlook the game-changing benefits of multi-touch attribution (MTA)?
We answer the six most often asked questions from marketers
unifidaau
Jun 20, 20232 min read
The GA4 deadline: Exploring alternatives to Google Analytics
Under pressure to switch to GA4 - there is an alternative.
unifidaau
Mar 8, 20235 min read
Marketing attribution is a critical success factor
Marketing attribution - Is Google Analytics skewing the results?
unifidaau
Nov 10, 20225 min read
Q&A: Customer Journey-Based Marketing Attribution
Understand customer journey-based marketing attribution.
unifidaau
Oct 5, 20225 min read
Marketing Attribution for not-for-profits
It's not just about sales.
unifidaau
Jul 28, 20227 min read
Selecting a CDP—the questions mid-sized companies need to ask
How a CDP can pay big dividends for mid-sized businesses
unifidaau
Jul 6, 20223 min read
Existing customers – why they don’t shop like prospects
The differences are pronounced, especially when you look at customer journey patterns.
unifidaau
Jun 28, 20223 min read
Why marketing metrics matter
Accurate marketing metrics are crucial to business success.
unifidaau
Apr 29, 20223 min read
Measuring the long-term impact of direct mail and other channels
What do you do if a marketing channel shows a declining trend?
unifidaau
Apr 4, 20225 min read
Is understanding your return on marketing investment a challenge?
Marketing ‘bang for buck’ – how do you measure it?
unifidaau
Jan 25, 20223 min read
How a 19th century Russian helped solve your marketing attribution problem
The American department store magnate, John Wannamaker, famously bemoaned: “I know half my marketing budget is wasted. I just don’t know...
unifidaau
Jan 25, 20222 min read
Is Power BI the answer to data overload?
Microsoft Power BI helps build interactive data visualisation. It’s good to understand the pros and cons and why you might choose it.
unifidaau
Jan 25, 20222 min read
Data analytics now a top marketing priority: Forrester Research
Siloed, volumous and outdated data are all challenges marketing chiefs are focusing on now. UniFida is the solution to these challenges.
unifidaau
Jan 25, 20222 min read
Do you really know your customers?
A Single Customer View is more important than ever for creating a seamless customer experience.
unifidaau
Jan 25, 20222 min read
Could marketers learn a trick or two from archaeologists?
UniFida unlocks historical layers of data, much like archaeologists unlock the truths of history.
unifidaau
Jan 25, 20221 min read
McKinsey has defined ‘Modern Marketing’ for us
McKinsey’s March article ‘Modern Marketing' looks at all the enablers and capabilities required for marketing today.
unifidaau
Jan 25, 20222 min read
Are your customers turning into chameleons?
Multiple personal identifiers that aren't linked can damage the customer journey significantly. Here's why and what can be done.
unifidaau
Jan 25, 20223 min read
Are you making customer value metrics the backbone of your marketing?
Here are four key ways in which you can take advantage of customer value metrics.
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